I’m fairly positive all of us noticed this coming. Why would Apple, out of all firms, not take part in, as Gizmodo reporter Kyle Barr places it, the AI-ification of everything? Throughout an earnings name, Apple CEO Tim Cook dinner stated he thinks there’s a “enormous alternative for Apple with generative AI and AI,” hinting that the Cupertino tech large can have one thing to point out for it later this yr.
He didn’t get into specifics on the decision, however any bulletins would doubtless occur at WWDC in June, normally when Apple unveils its latest merchandise. Nonetheless, it was at WWDC23 that it introduced the Vision Pro, which simply launched as we speak for $3,500, together with new Macbook Pro laptops.
Mark Gurman from Bloomberg predicts that the upcoming iOS 18 is “seen inside the firm as one of many largest iOS updates — if not the largest — within the firm’s historical past.” Possibly the AI-related announcement is the rationale behind the software program being so massive. Gurman additionally reported that Apple had been testing AI instruments to roll out on its units, like a ChatGPT-style bot internally known as Apple GPT, along with a revamped Siri that makes use of generative AI.
As all the time, Cook dinner has been very imprecise about what to anticipate. He commented, “As we glance forward, we’ll proceed to spend money on these and different applied sciences that can form the longer term.”
Cook dinner added, “That features synthetic intelligence, the place we proceed to spend an amazing quantity of effort and time, and we’re excited to share the small print of our ongoing work in that area later this yr.”
CNBC says Apple additionally implied that they intend to compete towards Microsoft, Google, Amazon, OpenAI, and different massive names which are presently main the AI area.