After a report 12 months of gross sales in 2023, Lexus Australia is ready for additional progress to cater for the inflow of latest prospects.
With extra new fashions on the horizon, Lexus is specializing in rising its dealership footprint and guaranteeing prospects are catered for in terms of the whole lot from shopping for their automobile by means of to servicing it.
Chatting with CarExpert, Lexus Australia CEO John Pappas mentioned the corporate doesn’t underestimate the job forward of it by way of maintaining with buyer progress.
“So we’ll at all times take a look at our current sellers, proper? We’ve received an amazing household of Lexus sellers. And we’ve received nice relationships with all of our companions,” he mentioned.
“So we’ll at all times take a look at the prevailing supplier community first. After which we’ll take a look at, the place we see further alternative and whether or not that aligns inside the present supplier community by way of how they’re all positioned, after which we’ll we’ll make these choices at that proper time.
“I don’t have a quantity so that you can say X quantity by this time [of new dealerships] or something like that, however we’re undoubtedly on an growth plan as a result of our quantity’s rising and, we want to have the ability to service the shoppers and provides them the possession expertise that Lexus offers.
“So we have to rigorously think about how we develop and who we develop with.”
Lexus desires to keep away from a state of affairs like Jeep was in throughout its growth days in Australia. Gross sales peaked at simply over 30,000 gross sales in 2014 from a base lower than half that not a lot earlier.
In Jeep’s case, the explosion in gross sales wasn’t adopted up by ample supplier or service help and prospects finally paid the value for the shortage of curiosity from the model in serving to them.
Lexus offered 15,192 autos in Australia in 2023, a rise of 114.3 per cent and a brand new report for the model.
It beat a earlier report set in 2019, when it offered 9612 autos.
60.4 per cent of all Lexus gross sales in 2023 had been of hybrid, plug-in hybrid or electrical fashions, the primary 12 months these powertrains have accounted for almost all of gross sales.
Stronger provide and shorter wait occasions buoyed gross sales, whereas Lexus additionally launched the primary of its promised three new autos in three new segments with the LM individuals mover.
This 12 months, it’s introducing the GX off-roader and the entry-level LBX crossover.