Till the brand new Cybertruck, Tesla’s mannequin line-up spelt out S3XY. Now, Cadillac has debuted a intelligent naming construction of its personal, however its one is a bit more healthful.
Cadillac is advertising its new electrical SUVs in China as being the members of the LOVE collection, with the phrase shaped from the primary letter of every car’s identify within the order of its launch there.
The LOVE automobiles comprise the Lyriq, already on sale in China and due in Australia late in 2024, in addition to the smaller Optiq, three-row Vistiq, and the flagship Escalade iQ.
The latter three have but to be locked in for Australia, although Basic Motors has filed to trademark each of their names.
Evidently, Cadillac is just utilizing its electrical SUVs for its acronym, as together with the flagship Celestiq would make it CLOVE.
The model has additionally trademarked the Ascendiq and Lumistiq names within the US, which may very well be Cadillac’s rumoured electrical sedans.
The roughly 5m-long Lyriq will likely be positioned right here as a rival for the BMW iX, whereas the Optiq is round 4.8m lengthy and due to this fact extra of a competitor to the likes of the Tesla Model Y.
The Vistiq is a three-row SUV slotting in above the Lyriq, serving as a rival to the Volvo EX90, whereas the Escalade iQ will sit on the very high of Cadillac’s SUV vary.
All 4 line up neatly with Cadillac’s current combustion-powered XT4, XT5, XT6 and Escalade SUVs.
The Lyriq will spearhead Cadillac’s return to Australia as an electric-only model later in 2024, and will likely be accessible by way of a “reimagined luxurious direct-to-consumer expertise” with two “Cadillac Expertise Centres” in our market: one in Melbourne, and one in Sydney.
However extra will come, and certainly extra merchandise will come, although executives wouldn’t affirm which automobiles will comply with the Lyriq.
Executives at a latest reveal occasion in Melbourne made a number of mentions of Cadillacs promoting in “unique volumes”, although newly appointed GM Australia and New Zealand managing director Jess Bala was enthusiastic in regards to the model’s probabilities.
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“It’s going to do extremely properly right here,” mentioned Ms Bala, saying Cadillac will enchantment to luxurious automobile consumers who wish to stand out and who take into account themselves trendsetters.
Regardless of all of the speak of “unique volumes”, Ms Bala mentioned pricing of the Lyriq wouldn’t be lofty.
“It’ll be priced competitively inside that mid-sized SUV [segment],” mentioned Ms Bala, confirming the Lyriq will battle equally sized electrical SUVs from European luxurious manufacturers just like the BMW iX.
Ms Bala most just lately served as director of worldwide product planning and product technique for Cadillac, which noticed her play a central position within the luxurious model’s transition to being electric-only by 2030.
Cadillac hasn’t formally bought automobiles right here because the Sixties, however did come tantalisingly near returning to Australia within the 2000s, solely to have a world monetary disaster and its dad or mum firm’s chapter pull the rug out.
MORE: Cadillac locked in for Australia in 2024: Everything you need to know
