Starting Jan. 29, Amazon Prime and Prime Video members who take pleasure in ad-free streaming of exhibits like Reacher and The Marvelous Mrs. Maisel might want to fork over a further $3 a month to look at these packages and different exhibits and flicks with out commercials.
Amazon introduced the beginning date in an e-mail to prospects this week. It had initially revealed plans for advertisements in Prime Video earlier this year.
The change “will permit us to proceed investing in compelling content material and hold growing that funding over an extended time frame,” Amazon mentioned within the e-mail. “We intention to have meaningfully fewer advertisements than linear TV and different streaming TV suppliers.”
The ad-free payment applies each to common Amazon Prime members, who at present pay $139 a yr for quick delivery and perks like Prime Video, and to of us who now pay $9 a month for a standalone subscription to Prime Video. Prime and Prime Video members can preorder the ad-free tier here.
Prime Video joins the rising variety of streaming providers which might be modifying their choices with ad-supported choices. Final yr Netflix launched a less expensive, $7 a month tier with advertisements, and the providing has attracted practically 5 million subscribers. Netflix additionally increased the cost of its ad-free tiers. Peacock, too, has an ad-supported choice and in addition hiked the prices of its premium subscriptions. Disney and Hulu have introduced price hikes as properly.
Amazon mentioned it had no additional remark past the e-mail it despatched customers.