We will speak efficiency later, how about these seats?
Should you’re impressed by consideration to element, you’ll actually be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time have been promoting shoppers on fashion and reasonably priced luxurious, Volvo was sharing with automotive customers the virtues of its seats. Actually. The motive force’s seat particularly.
Apparently, and I don’t really doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is totally according to interval Volvo promoting—which totally eschewed claims of energy, luxurious, or fashion—it’s shocking that even Volvo would go into this a lot element a couple of single function of the automotive. After all, to tie the message up neatly, the advert textual content concludes with this:
If this looks like loads of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The considering that went into place the place we put our seat. Our automotive.
Now, it’s attention-grabbing that within the single picture of the entire car, the car does look like hustling alongside. Maybe a subliminal suggestion that despite the fact that your Volvo has been thoughtfully engineered and was effectively screwed collectively, there’s nonetheless time available?
Additionally, and we haven’t really counted, what number of interval Volvo adverts featured a automotive of this coloration, or the yellow beneath?
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1974 Volvo Gallery
(Click on beneath for enlarged pictures)
