Simply shy of 12 months after resuming promoting autos in Australia, Chery introduced it might deliver a second model to our market – and its managing director says there’s the potential for extra.
Chery Australia not too long ago introduced the Jaecoo model will arrive right here within the second half of 2024, spearheaded by the mid-sized J7 crossover.
That aligns our market with others like Europe, the place the Jaecoo model can be being rolled out – regardless of the actual fact the J7 is badged as a Chery in its residence market of China.
When requested whether or not any of Chery’s different manufacturers may come right here, Chery Australia managing director Lucas Harris left the door open.
“Previous the top of this yr, nothing’s off the desk actually,” he stated.
“Personally I’d actually like to see among the Exeed product come. I’ve had the nice privilege of driving the brand new sedan and the brand new SUV in China.
“Personally, I’d like to see these automobiles come right here, perhaps in the future.”
As for a way Jaecoo shall be positioned relative to Chery, Mr Harris stated it might be a extra premium, lower-volume providing.
“The truth is the product and the model Jaecoo is definitely fairly a special place to what Chery is, you recognize the design and really feel of the merchandise and their capabilities intention to be completely different and the kind of buyer that we expect shall be considering that shall be completely different,” he stated.
“I don’t assume it’s the identical kind of quantity aspiration as what Chery is, it’s a bit extra premium, definitely the styling much more completely different.
“Chery goes to be our kind of quantity model, the place we’re going to place Jaecoo a bit extra premium.”
It’s unclear how a lot the J7 will value, although a base worth north of the additionally mid-sized Chery Tiggo 7 Pro’s $36,990 drive-away sticker appears doubtless.
Whereas Jaecoo is meant to be a extra premium model, it’s not the one model within the Chery household utilizing the p-word.
The corporate’s namesake Chery model is slotted under Jetour and the extra premium Exeed, each of which have been established within the mid-2010s and promote autos not solely in China but in addition in numerous Center Japanese and Latin American markets.
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Exeed Sterra ET
Till Exeed revealed the Sterra ES Mr Harris drove in China, the model specialised in SUVs: the LX, TX, RX and VX, all packing turbocharged four-cylinder engines.
The Sterra ES sedan and Sterra ET SUV, sized equally to the Tesla Model S and Model X, use a brand new electrical car (EV) platform and provide the choice of dual-motor all-wheel drive and 800V electrical techniques.
Headline stats for the Sterra ES embrace a drag coefficient of 0.205, claimed power consumption of as little as 11.7kWh/100km and as much as 905km of vary on the CLTC cycle, and a 0-100km/h time of three.7 seconds in top-spec guise.
The electrical sedan additionally comes normal with air suspension.
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Exeed RX -
Exeed LX -
Exeed TXL -
Exeed VX
As is widespread for Chinese language carmakers, Chery hasn’t targeted on only a single model and has as an alternative rolled out a number of manufacturers to various success. Jetour and Exeed successfully changed the defunct Riich model on the high of the Chery tree.
Chery additionally has the Karry business car model in China, whereas final yr it established two new EV manufacturers: iCar and Luxeed. The latter is used for a car developed by Chery and smartphone firm Huawei.
In Europe, Chery plans to promote autos below the Omoda, Jaecoo, and Exlantix manufacturers.
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Omoda C5
Omoda shall be used for for a rebadged – or, extra precisely, {a partially} de-badged – Chery Omoda 5, whereas Exlantix is anticipated to be the export identify for the aforementioned electrical Exeed Sterra fashions.
Much more confusingly, Chery autos are bought as Chireys in Mexico. It is because American businessman Malcolm Bricklin owns the rights to the Chery identify in North America, having beforehand deliberate to import them.
