Mercedes-Benz is the most recent carmaker to revise its electrical car (EV) rollout plans, pushing again its gross sales targets by 5 years as demand for battery-powered fashions cools in main markets.
Earlier this week Mercedes-Benz introduced it could delay its goal for EVs to account for 50 per cent of its world car gross sales from 2025 to 2030.
Nonetheless, there may be yet one more caveat, with the model now together with gross sales of plug-in hybrids – which might drive restricted distances on solely electrical energy – in its 2030 goal.
The 2025 goal – introduced in 2021 – was unlikely to be reached, given figures from the European Car Producers’ Affiliation present EVs accounted for simply 14.6 per cent of the European market in 2023.
Mercedes-Benz will proceed to launch and produce each petrol and diesel-powered automobiles alongside EVs for the foreseeable future, reportedly delaying plans made in 2021 to solely roll out zero tailpipe emissions fashions from 2025. It’s unclear when this cutoff will transfer to.
The model had beforehand introduced its intention to go totally electrical by 2030, however solely in markets which supported the transfer, with out asserting particular areas the place it deliberate to section out petrol and diesel vehicles.
Whereas Mercedes-Benz’s EVs accounted for about 20 per cent of its general car gross sales worldwide in 2023, battery-only fashions attributed about 7.7 per cent of the model’s Australian division’s tally final 12 months.
Throughout the ten fashions offered by Mercedes-Benz’s passenger automotive and van divisions, 3188 EVs have been offered in Australia, out of an general 28,853 gross sales for the model.
This ranked Mercedes-Benz because the fifth best-selling EV maker in Australia, behind Tesla (46,116 gross sales), BYD (12,438 gross sales), MG (5928 gross sales) and Volvo (3949 gross sales).
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